Email Marketing for Hotels: How to Drive Direct Bookings and Guest Loyalty
As part of a broader eBook asset I developed, I wrote the corresponding landing page announcement copy to promote and drive downloads.
Explore My Email Marketing Work
3-Drip Campaign - State of Hospitality Report
The company had been featured in an industry report that was generating significant buzz. To capitalize on that momentum, we launched an email campaign engaging readers and connecting the coverage to some of the company's offerings.
Sojern Mini eBook Email Drip Campaign
I wrote the copy for a targeted email drip campaign promoting downloads of an email marketing eBook. The sequence was designed to build interest, highlight key value points, and guide readers toward downloading the eBook.
Video Relaunch Drip Campaign
As part of a cross team initiative, I contributed to an email drip campaign promoting the company’s video content on YouTube. I developed the copy for emails three and four, with an emphasis on engagement and encouraging ongoing interaction with the video content.
Email Drip Travel Tuesday
I collaborated with another team member to develop a two part email campaign ahead of Black Friday and Travel Tuesday. I was responsible for writing the Travel Tuesday copy, focusing on driving urgency during the peak promotional period.
What I Do
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