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Turning Insights into Action: How Hotels Are Using Technology to Enhance Operations and Guest Experiences

The hospitality industry is at an exciting turning point. Technology and AI are transforming the guest experience, enabling personalization and tailoring services around each guest’s unique needs and preferences. The latest Skift State of Hospitality Tech Report, featuring Sojern, highlights how these innovations are actively reshaping hotel operations and guest experiences. Technology is evolving rapidly, and hospitality leaders are not just observing these trends, they are putting them into ac...

Roadtrips Are Taking Off: Tips for Destination Marketers to Engage Modern Adventure-Seeking Travelers

As the buzz of peak travel season continues to linger, it draws a growing surge of adventure-seekers eager to set out on new and exciting adventures. Across the U.S., more travelers are choosing open roads and highways over airports for their getaways. Roadtripping isn’t just making a comeback. It is booming. In 2025, 83% of Americans say they plan to road trip for vacations, and 63% say they prefer driving over flying for domestic travel. For destination marketers, this opens up a golden opport...

Where Sports Meets Travel: Tips For Travel Marketers To Maximize Sports Tourism Revenue

If you want to see a community come together through shared passion and experiences, look no further than the world of sports. Sports tourism is all about traveling to participate in, or cheer on, your favorite teams, from local tournaments to world-class championships. This fast-growing and vibrant segment of the travel industry commands around 10% of all global tourism spending. The sector racked up more than $560 billion in revenue in 2023 and is projected to skyrocket to $1.3 trillion by 203...
A U.S. Department of Homeland Security Center of Excellence •

Haskell Indian Nations University Works with NCITE to Develop Drone Program to Prevent Terrorism on Tribal Land

This August, a team of researchers logged onto a virtual meeting and began to present a summer’s worth of work. Their presentation, on a project that aims to establish an innovative new drone pilot program, could have focused on the technology.

But to establish the need for such a program, the team had to begin with a complicated topic: the relationship between Native American communities and the United States.
This sum...

Sustainable Tourism: Six Destination Marketing Tactics to Attract Millennial and Gen Z Travelers

Millennials and Generation Z comprise more than half of the world’s population. Combined, their buying and spending habits amass a significant impact on the global economy and the travel industry is no exception. On average, millennials take 35 vacation days per year, followed closely by Gen Z with 29 trips annually. However, these generations aren’t just looking to travel. They place a greater emphasis on sustainability and are considerate of the environmental footprint of their travel choices....

Rethink ROAS: Leverage Lifecycle Marketing to Unlock Advanced Metrics for Your Hotel

As a marketer, you are probably all-too familiar with Return on Ad Spend (ROAS)—a marketing metric that measures how much revenue you have earned for each dollar that you spend on advertising. ROAS is an important key performance indicator (KPI) for any business because it shows you the effectiveness and profitability of your advertising efforts. But what if ROAS isn’t the ultimate measure of marketing effectiveness? What if there was an even better, more comprehensive approach to measuring KPIs...
A U.S. Department of Homeland Security Center of Excellence •

Early Career Researchers Explore Opportunities at ENVISION24 Workshop

The National Counterterrorism Innovation, Technology, and Education Center (NCITE) kicked off its annual conference with a workshop for early career researchers (ECRs).

The event, led by NCITE research associates Andrea Walker, Ph.D., and Clara Braun, Ph.D., was designed specifically for young and emerging scholars from diverse academic backgrounds. An ECR is generally defined as someone who is within 10 years of a Ph.D.
Walker and Br...
A U.S. Department of Homeland Security Center of Excellence •

ENVISION24 Conference Showcases Rising Talent with Student Posters

Within the realm of counterterrorism, a new generation of talented intellects is starting to emerge. Young, bright minds armed with fresh perspectives and innovative research are bringing new ideas to the table.
In June, NCITE hosted its second in-person ENVISION conference at the Scott Technology Center in Omaha, uniting counterterrorism experts from academia, government, and the private sector. As attendees made their way into the conf...
Gateway •

Lifelong learner Dean Emeritus Louis Pol holds legacy of philanthropy

Dean Emeritus Louis Pol's remarkable journey is one of resilience, determination and an unwavering commitment to lifelong learning.

His story unfolds as a captivating tapestry woven with threads of uncertainty and growth. Pol looks back at the young boy of Italian and French descent who would grow up to become a sociology professor, later rising to the position of dean of the UNO's College of Business Administration. Now Pol embraces a new direction, “repurposed” yet still a lifelong learner. Born...
University of Nebraska Omaha •

Dale Eesley’s Entrepreneurial Enthusiasm Drives Community Engagement

Eesley has taught and consulted in the field of entrepreneurship for over 18 years. He is currently the John Morgan Community Chair in Entrepreneurship, founder, and professor of Entrepreneurship and Strategy at the University of Nebraska at Omaha (UNO) College of Business Administration (CBA).

“I was recruited at UNO in 2008 to start an entrepreneurship center. I founded the Center for Innovation, Entrepreneurship and Franchising,” Eesley says. “My job was to bring opportunities and training...