My Work

As the buzz of peak travel season continues to linger, it draws a growing surge of adventure-seekers eager to set out on new and exciting adventures. Across the U.S., more travelers are choosing open roads and highways over airports for their getaways. Roadtripping isn’t just making a comeback. It is booming. In 2025, 83% of Americans say they plan to road trip for vacations, and 63% say they prefer driving over flying for domestic travel. For destination marketers, this opens up a golden opport...

If you want to see a community come together through shared passion and experiences, look no further than the world of sports. Sports tourism is all about traveling to participate in, or cheer on, your favorite teams, from local tournaments to world-class championships. This fast-growing and vibrant segment of the travel industry commands around 10% of all global tourism spending. The sector racked up more than $560 billion in revenue in 2023 and is projected to skyrocket to $1.3 trillion by 203...

Millennials and Generation Z comprise more than half of the world’s population. Combined, their buying and spending habits amass a significant impact on the global economy and the travel industry is no exception. On average, millennials take 35 vacation days per year, followed closely by Gen Z with 29 trips annually. However, these generations aren’t just looking to travel. They place a greater emphasis on sustainability and are considerate of the environmental footprint of their travel choices....

Dean Emeritus Louis Pol's remarkable journey is one of resilience, determination and an unwavering commitment to lifelong learning.

His story unfolds as a captivating tapestry woven with threads of uncertainty and growth. Pol looks back at the young boy of Italian and French descent who would grow up to become a sociology professor, later rising to the position of dean of the UNO's College of Business Administration. Now Pol embraces a new direction, “repurposed” yet still a lifelong learner. Born...