I’m a content writer and storyteller helping brands transform ideas into narratives that drive growth and Impact.

The hospitality industry is at an exciting turning point. Technology and AI are transforming the guest experience, enabling personalization and tailoring services around each guest’s unique needs and preferences. The latest Skift State of Hospitality Tech Report, featuring Sojern, highlights how these innovations are actively reshaping hotel operations and guest experiences. Technology is evolving rapidly, and hospitality leaders are not just observing these trends, they are putting them into ac...

As the buzz of peak travel season continues to linger, it draws a growing surge of adventure-seekers eager to set out on new and exciting adventures. Across the U.S., more travelers are choosing open roads and highways over airports for their getaways. Roadtripping isn’t just making a comeback. It is booming. In 2025, 83% of Americans say they plan to road trip for vacations, and 63% say they prefer driving over flying for domestic travel. For destination marketers, this opens up a golden opport...

If you want to see a community come together through shared passion and experiences, look no further than the world of sports. Sports tourism is all about traveling to participate in, or cheer on, your favorite teams, from local tournaments to world-class championships. This fast-growing and vibrant segment of the travel industry commands around 10% of all global tourism spending. The sector racked up more than $560 billion in revenue in 2023 and is projected to skyrocket to $1.3 trillion by 203...

Millennials and Generation Z comprise more than half of the world’s population. Combined, their buying and spending habits amass a significant impact on the global economy and the travel industry is no exception. On average, millennials take 35 vacation days per year, followed closely by Gen Z with 29 trips annually. However, these generations aren’t just looking to travel. They place a greater emphasis on sustainability and are considerate of the environmental footprint of their travel choices....

As a marketer, you are probably all-too familiar with Return on Ad Spend (ROAS)—a marketing metric that measures how much revenue you have earned for each dollar that you spend on advertising. ROAS is an important key performance indicator (KPI) for any business because it shows you the effectiveness and profitability of your advertising efforts. But what if ROAS isn’t the ultimate measure of marketing effectiveness? What if there was an even better, more comprehensive approach to measuring KPIs...